CHU Launches Fresh New Brand with a focus on Strengthening Strata Communities
New visual identity reflects CHU’s commitment to empowering healthier and more resilient strata communities across Australia
SYDNEY, Australia – 1 July 2025 – CHU, Australia’s largest strata insurance underwriting agency, today unveiled a comprehensive brand refresh, introducing a new visual identity and reinforced brand positioning.
For generations, the Australian dream was a simple home on a quarter-acre block, a backyard and the promise of security, stability and future built on firm foundations. Core to CHU’s new brand is the idea that a home is more than just land, bricks and mortar. It’s a place of belonging and community.
CHU’s vision is to reimagine and fortify the Australian dream for all homeowners by transferring the same safety, resilience and sense of protection reserved for houses, to strata living.
CHU’s new brand identity is centred around the idea of “strengthening strata communities.” This renewed focus reinforces CHU’s long-standing commitment to protecting strata through trusted expertise, innovation, and care.
The rebrand includes a refreshed visual identity and foundational messaging, both of which are derived from CHU’s core values. The new CHU logo is made up of two key design elements: a foundation shape symbolising strength, resilience, and reliability, and an arc representing protection, innovation, and leadership. Together, they convey CHU’s unique role in not only insuring buildings but safeguarding the people and communities who live within them.
“Our rebrand represents more than just a refreshed visual identity, it encapsulates who we are today and where we’re heading. The new brand positioning supports our commitment to empowering healthier communities by reinforcing our role as a trusted partner in building safer, more resilient and connected strata communities across Australia,” said Kimberley Jonsson, Chief Executive Officer at CHU.
Since pioneering the first strata plan insurance policy in 1978, CHU has been a trusted partner in enhancing and maintaining Australia’s most resilient community-owned properties. As Australia’s largest strata insurer, CHU continues to lead the sector with its tailored insurance solutions, deep industry insight, and commitment to the future of strata living.
About CHU
Since creating the first strata plan insurance policy in 1978, CHU Underwriting Agencies has grown to become one of Australia’s largest strata insurance specialists. CHU strata insurance covers approximately 1 million apartments, units, villas and townhouses across Australia. CHU also offers Commercial Strata Insurance as well as Contents Insurance and Landlords Insurance for strata property owners.
Media Contacts
